SEHO Establishes Subsidiary in China
SEHO Systems China Ltd. commenced business operations on 1 January 2020.
SEHO Systems GmbH established a subsidiary in China. With this new subsidiary in Shanghai, SEHO intends to expand its presence in the Asian market and focus on the requirements of its Chinese customers.
SEHO can look back on an exceptionally long and successful business relationship with its local partner company, Toratec, and its customers in China. When Toratec owners Judy Yao and Thomas Raisch went into retirement, SEHO quickly decided to establish its own subsidiary in China. “Over the last few decades, we have had a very close partnership with Toratec and everybody who works there,” says Markus Walter, Managing Director and shareholder of SEHO Systems GmbH. “The Toratec team has a lot of know-how about processes and machines, and of course detailed market knowledge and many customer contacts. These are valuable assets for us, and so we are delighted that the entire team will become an important part of SEHO Systems China.” Chinese customers will benefit from the technical expertise of a committed team of specialists who know the market and its challenges.
SEHO Systems China, Ltd., the new subsidiary, will provide a number of advantages. In addition to providing qualified local support, the most important consumables and parts will be kept on hand locally so they can be delivered to the customers quickly when needed.
Another important milestone will be the launch of an application centre in Shanghai, equipped with SEHO’s innovative soldering systems as well as highlights from the THT-AOI product ranges and automation technology. In addition, the new premises will provide ample opportunity for sharing experience and know-how during seminars and technology forums that will be held there.
“Our Shanghai subsidiary does not only represent the continuation of our involvement in the Chinese market—we will also provide additional resources for our local experts, which will enable them to support customers efficiently in reaching their manufacturing goals, and provide customers with solution-oriented consultation to make them even more successful,” adds Markus Walter, who will head the new subsidiary in Shanghai as CEO. Sandy Liu, who has been with Toratec for many years, will be in charge of technology; Michael Straub will lead the sales team. Both are extremely familiar with SEHO processes and systems and are looking forward to their new roles.